{"id":1125,"date":"2020-04-03T16:16:10","date_gmt":"2020-04-03T16:16:10","guid":{"rendered":"https:\/\/lvboard.infostore.in.ua\/?p=1125"},"modified":"2020-04-03T16:16:12","modified_gmt":"2020-04-03T16:16:12","slug":"how-to-get-more-traffic-and-links-with-topic-clusters","status":"publish","type":"post","link":"https:\/\/lvboard.infostore.in.ua\/?p=1125","title":{"rendered":"How to Get More Traffic and Links With Topic Clusters"},"content":{"rendered":"\n<p>\n\nMost content hubs look like normal pages at first glance.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Here\u2019s&nbsp;<a href=\"https:\/\/zapier.com\/learn\/remote-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">one from Zapier about remote work<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/zapier-remote-work-hub.png\" alt=\"Remote work hub by Zapier\" class=\"wp-image-34812\"\/><\/figure>\n\n\n\n<p>It might look like nothing special, but it\u2019s been strategically built to take advantage of site structure for more traffic, links, and authority.<\/p>\n\n\n\n<p>And it looks like it worked:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/1-traffic-links-zapier-hub-1.png\" alt=\"Links from over a thousand websites to Zapier's hub, and an estimated 1,100 monthly organic visits\" class=\"wp-image-34805\"\/><\/figure>\n\n\n\n<p>In this guide, we\u2019ll explore:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/?fbclid=IwAR1Os5wbNL15EsP8ymAjIxWalEaPOYZXgDHIzumya-dXqx_ziHhitDfnyJ8#what-are-content-hubs\">What content hubs are<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/?fbclid=IwAR1Os5wbNL15EsP8ymAjIxWalEaPOYZXgDHIzumya-dXqx_ziHhitDfnyJ8#why-are-content-hubs-good-for-seo\">Why they\u2019re good for SEO<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/?fbclid=IwAR1Os5wbNL15EsP8ymAjIxWalEaPOYZXgDHIzumya-dXqx_ziHhitDfnyJ8#how-to-create-a-content-hub\">How to create a content hub<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/?fbclid=IwAR1Os5wbNL15EsP8ymAjIxWalEaPOYZXgDHIzumya-dXqx_ziHhitDfnyJ8#content-hub-examples\">Examples of content hubs<\/a><\/li><\/ul>\n\n\n\n<figure><iframe allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/nIbJI1kCxrU?autohide=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;wmode=transparent&amp;autoplay=0\"><\/iframe><\/figure>\n\n\n\n<p><a><\/a><\/p>\n\n\n\n<h2>What are content hubs?<\/h2>\n\n\n\n<p>Content hubs are interlinked collections of content about a similar topic.<\/p>\n\n\n\n<p>They consist of three parts:<\/p>\n\n\n\n<ol><li><strong>Hub page\/pillar content:&nbsp;<\/strong>This is a high-level guide about a broad topic.<\/li><li><strong>Subpages\/cluster content:<\/strong>&nbsp;These are in-depth guides about parts of the main topic.<\/li><li><strong>Hyperlinks<\/strong>: These connect the hub page and subpages. The hub page links to all the subpages, and each subpage links back to the hub.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-diagram-1.png\" alt=\"Content hub diagram\" class=\"wp-image-34800\"\/><\/figure>\n\n\n\n<p>SIDENOTE.&nbsp;Our diagram is based heavily on the one from&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot\u2019s guide to topic clusters<\/a>.<\/p>\n\n\n\n<p>Let\u2019s take a look at&nbsp;<a href=\"https:\/\/www.drift.com\/learn\/chatbot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drift\u2019s guide to Chatbots<\/a>&nbsp;to see how this works in practice.<\/p>\n\n\n\n<p>Here\u2019s their&nbsp;<strong>hub page<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/chatbots-hub.gif\" alt=\"Drift's chatbot hub page\" class=\"wp-image-34829\"\/><\/figure>\n\n\n\n<p>It covers the broad topic of chatbots and explains what they are, the benefits of them, and how to create one.<\/p>\n\n\n\n<p>However, it doesn\u2019t go deep into these topics\u2014it intentionally keeps things brief.<\/p>\n\n\n\n<p>That\u2019s because there\u2019s more detail about each of those subtopics on the&nbsp;<strong>subpages<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-how-does-a-chatbot-work-subpage.jpg\" alt=\"Drift's subpage about how chatbot's work\" class=\"wp-image-34802\"\/><\/figure>\n\n\n\n<p>Drift\u2019s Subpage about how chatbots work.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-benefits-of-chatbots-subpage.jpg\" alt=\"Drift's subpage about the benefits of chatbots\" class=\"wp-image-34810\"\/><\/figure>\n\n\n\n<p>Drift\u2019s subpage about the benefits of chatbots.<\/p>\n\n\n\n<p>Each&nbsp;<strong>subpage<\/strong>&nbsp;has a&nbsp;<strong>link<\/strong>&nbsp;back to the&nbsp;<strong>hub page<\/strong>\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/2-hub-links-drift-chatbot-1.png\" alt=\"Links back to the hub page from the subpages\" class=\"wp-image-34808\"\/><\/figure>\n\n\n\n<p>\u2026 and the&nbsp;<strong>hub page<\/strong>&nbsp;has&nbsp;<strong>links<\/strong>&nbsp;to all&nbsp;<strong>subpages<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/3-hub-page-links-1.jpg\" alt=\"Links to the subpages from the hub page\" class=\"wp-image-34795\"\/><\/figure>\n\n\n\n<p>The results of this approach speak for themselves. They\u2019ve attracted over 500 links to their hub and grown organic traffic to an estimated 6,400 visits per month.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/4-chatbots-hub-page-links-traffic-1.png\" alt=\"\" class=\"wp-image-34796\"\/><\/figure>\n\n\n\n<p><a><\/a><\/p>\n\n\n\n<h2>Why are content hubs good for&nbsp;SEO?<\/h2>\n\n\n\n<p>Content hubs are useful for more than just neatly organizing content. They also have&nbsp;SEO&nbsp;benefits.<\/p>\n\n\n\n<h3>1. More topical authority<\/h3>\n\n\n\n<p>Connecting your hub page and subpages using relevant&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a>&nbsp;builds semantic relationships between content. That&nbsp;<strong>may<\/strong>&nbsp;help to boost what we like to call \u201c<a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/#topical-authority\">topical authority<\/a>,\u201d meaning Google sees your site as authoritative when it comes to a particular topic.<\/p>\n\n\n\n<p>Google also looks at internal anchor text to help understand what the page is about.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/twitter.com\/Errioxa\"><img src=\"https:\/\/pbs.twimg.com\/profile_images\/1486142677\/GoogleyEyes4_normal.gif\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/Errioxa\"><strong>Lino Uru\u00f1uela<\/strong>@Errioxa<\/a>&nbsp;\u00b7&nbsp;<a href=\"https:\/\/twitter.com\/Errioxa\/status\/933627185646260225\">Nov 23, 2017<\/a><a href=\"https:\/\/twitter.com\/Errioxa\/status\/933627185646260225\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/JohnMu\">@JohnMu<\/a> <a href=\"https:\/\/twitter.com\/methode\">@methode<\/a> Does Google look at anchor text in internal links?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/twitter.com\/JohnMu\"><img src=\"https:\/\/pbs.twimg.com\/profile_images\/1097426990699855873\/lEI3EWIL_normal.png\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/JohnMu\"><strong>&nbsp;John&nbsp;<\/strong><strong>\u2714<\/strong>@JohnMu<\/a><\/p>\n\n\n\n<p>Most links do provide a bit of additional context through their anchor text. At least they should, right\u203d<a href=\"https:\/\/twitter.com\/intent\/like?tweet_id=933658806403391488\">18<\/a><a href=\"https:\/\/twitter.com\/JohnMu\/status\/933658806403391488\">2:29 PM &#8211; Nov 23, 2017<\/a><a href=\"https:\/\/support.twitter.com\/articles\/20175256\">Twitter Ads info and privacy<\/a><a href=\"https:\/\/twitter.com\/JohnMu\">See&nbsp;&nbsp;John&nbsp;&#8216;s other Tweets<\/a><\/p>\n\n\n\n<h3>2. More link authority<\/h3>\n\n\n\n<p>Strategically linked pages in a hub all benefit from each other\u2019s&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a>&nbsp;because of&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">how PageRank works<\/a>. Backlinks increase the \u201clink authority\u201d of a page, which is then partly passed on to other pages in the hub through internal links.<\/p>\n\n\n\n<p>Google axed public PageRank scores in 2016, so there\u2019s no longer any way to check it for a page. However, there are&nbsp;SEO&nbsp;metrics that work on similar principles, such as Ahrefs\u2019&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/seo-metrics\/#section9\">URL&nbsp;Rating<\/a>, which we\u2019ve found to correlate nicely with organic traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/Ur_vs_search_traffic-1.png\" alt=\"Correlation between URL Rating and search traffic\" class=\"wp-image-34798\"\/><\/figure>\n\n\n\n<h3>3. More engagement<\/h3>\n\n\n\n<p>Hubs increase the likeliness of visitors consuming multiple pages of content because lots of relevant pages are linked together. Not only is this good for user experience, but it may also send positive engagement signals to Google. Some SEOs believe this may help rankings.<\/p>\n\n\n\n<h3>4. More perceived value<\/h3>\n\n\n\n<p>Having a bunch of neatly-organized resources about a topic\u2014often wrapped in a custom design\u2014increases the perceived value for visitors. That often leads to&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\">more backlinks<\/a>&nbsp;as people usually prefer to link to the best, most useful resource on a topic.<a><\/a><\/p>\n\n\n\n<h2>How to create a content hub<\/h2>\n\n\n\n<p>Building a content hub isn\u2019t rocket science. You can create one in three simple steps.<\/p>\n\n\n\n<h3>1. Brainstorm topics for hub pages<\/h3>\n\n\n\n<p>Grab a pen and paper, put your thinking cap on, and note down any topics that spring to mind.<\/p>\n\n\n\n<p>If you\u2019re struggling for ideas, head over to&nbsp;<a href=\"http:\/\/p\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs\u2019 Keywords Explorer<\/a>, search for a broad topic related to your niche, then go to the&nbsp;<strong>Phrase match<\/strong>&nbsp;report.<\/p>\n\n\n\n<p>For example, if you sell wine online, search for \u201cwine.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/5-keywords-explorer-search-hub-page-topic-1.png\" alt=\"Almost 3 million ideas for 'win' in Ahrefs' Keywords Explorer\" class=\"wp-image-34813\"\/><\/figure>\n\n\n\n<p>You\u2019ll see a lot of ideas here, and not all of them will be suitable for hub pages.<\/p>\n\n\n\n<p>Look for those that:<\/p>\n\n\n\n<ol><li>Have informational intent<\/li><li>Have search traffic potential<\/li><li>Are broad enough<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/best-content-hub-topics-1.png\" alt=\"Best hub page topics - venn-diagram\" class=\"wp-image-34820\"\/><\/figure>\n\n\n\n<p>Let\u2019s take a closer look at each of these.<\/p>\n\n\n\n<h4>Has informational intent<\/h4>\n\n\n\n<p>Because we\u2019re creating a&nbsp;<strong>content<\/strong>&nbsp;hub, we need to choose a topic with informational intent.<\/p>\n\n\n\n<p>The easiest way to check this is to look at the current top 10 results.<\/p>\n\n\n\n<p>For example, most of the results for \u201cwine and spirits\u201d are ecommerce homepages. This tells us that searchers are in buying mode, not learning mode.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/6-ecommerce-homepages-1.png\" alt=\"SERP for 'wine and spirits'\" class=\"wp-image-34818\"\/><\/figure>\n\n\n\n<p>For \u201cbarcelona wine bar,\u201d most results are local\u2014so that\u2019s not a good topic either.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/7-local-results-1.png\" alt=\"SERP for 'barcelona wine bar'\" class=\"wp-image-34822\"\/><\/figure>\n\n\n\n<p>Now look at the results for \u201ctypes of wine\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/8-types-of-wine-results-1.png\" alt=\"SERP for 'types of wine'\" class=\"wp-image-34817\"\/><\/figure>\n\n\n\n<p>Most of them are blog posts and articles, so we know that people are looking for information.<\/p>\n\n\n\n<h4>Has search traffic potential<\/h4>\n\n\n\n<p>Creating a content hub takes a lot of work, so you should make sure the topic has the potential to send a decent amount of organic traffic your way.<\/p>\n\n\n\n<p>Search volume is a good indicator of this, but it&nbsp;<a href=\"https:\/\/docs.google.com\/document\/d\/1QMpvnUk_6xW6V5NVEbW-j_GVdnO5eIGYyR38zCealEI\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">can be misleading<\/a>.<\/p>\n\n\n\n<p>For example, \u201cwine grapes\u201d gets 3,900 monthly searches in the&nbsp;US:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/9-wine-grapes-search-volume-1.png\" alt=\"Search volume for 'wine grapes' - via Ahrefs' Keywords Explorer\" class=\"wp-image-34803\"\/><\/figure>\n\n\n\n<p>But if we look at the estimated monthly traffic to the top-ranking page in&nbsp;<a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, it\u2019s only a fraction of that number.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/10-estimated-traffic-search-results-1.png\" alt=\"Estimated search traffic to top-ranking page for 'wine grapes' - 1,710\" class=\"wp-image-34814\"\/><\/figure>\n\n\n\n<p>So while this seems like a decent topic for a hub\u2014as we could create subpages about each grape variety\u2014it might not be worth the effort as traffic potential is quite low.<\/p>\n\n\n\n<h4>Has breadth<\/h4>\n\n\n\n<p>Narrow topics don\u2019t work for hub pages because there are no subtopics to write about. But it\u2019s also important not to choose a topic that\u2019s too broad.<\/p>\n\n\n\n<p>As a general rule of thumb, look for topics with&nbsp;<strong>between five and twenty subtopics<\/strong>.<\/p>\n\n\n\n<p>Judging by the current search results, \u201ctypes of red wine\u201d might be a good topic as there appear to be only eight major types.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/11-types-of-wine-types-1.png\" alt=\"SERP for 'types of red wine' showing two pages listing 8 major types\" class=\"wp-image-34821\"\/><\/figure>\n\n\n\n<p>Could we go broader and create a hub page about \u201ctypes of wine?\u201d<\/p>\n\n\n\n<p>Of course, but we probably wouldn\u2019t want to list them all as there are hundreds of varieties. It would make more sense to list the most popular ones, and create subpages about them.<\/p>\n\n\n\n<p>This is precisely the approach these folks took:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/12-most-popular-types-of-wine-1.jpg\" alt=\"List of 10 popular types of wine by Winecooler Direct\" class=\"wp-image-34806\"\/><\/figure>\n\n\n\n<h3>2. Choose relevant subtopics<\/h3>\n\n\n\n<p>The key here is to choose subtopics that are highly related to your chosen topic.<\/p>\n\n\n\n<p>For example, if our hub page is about \u201chow to make wine,\u201d then it wouldn\u2019t make much sense to create a subpage about types of wine glasses.<\/p>\n\n\n\n<p>Good subpages give more information about a related topic.<\/p>\n\n\n\n<p>Here are a few ways to find them:<\/p>\n\n\n\n<h4>Look at the top-ranking pages for your chosen topic<\/h4>\n\n\n\n<p>Say that we\u2019re creating a hub about \u201chow to make wine,\u201d we can pull subtopics from the current top-ranking pages for that query.<\/p>\n\n\n\n<p>For example, this page does pretty much all the work for us:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/13-wine-making-steps-1.png\" alt=\"Page listing the 5 main winemaking steps\" class=\"wp-image-34815\"\/><\/figure>\n\n\n\n<p>We can run through those five steps on our hub page, then go into more depth on subpages.<\/p>\n\n\n\n<p>Just remember to check their traffic potential in Keywords Explorer before committing to them. There\u2019s no point writing about subtopics nobody\u2019s searching for.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/14-keywords-explorer-wine-searches-1.png\" alt=\"Search volumes for 'wine fermentation' and 'wine bottling' in Ahrefs Keywords Explorer\" class=\"wp-image-34794\"\/><\/figure>\n\n\n\n<h4>Look at the other keywords top-ranking pages rank for<\/h4>\n\n\n\n<p>Paste your main keyword into&nbsp;<a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a>, then check the \u201cAlso rank for\u201d report.<\/p>\n\n\n\n<p>This shows all the keywords that the current top 10 ranking pages also rank for in the top 100.<\/p>\n\n\n\n<p>If we look at this report for \u201chow to make wine,\u201d we see a few good subtopics like \u201cwine making equipment\u201d and \u201cwine fermentation.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/14-how-to-make-wine-subtopics-1.png\" alt=\"Subtopic ideas in Keywords Explorer\" class=\"wp-image-34811\"\/><\/figure>\n\n\n\n<p>Use common sense to figure out what does and doesn\u2019t make sense for your subpages.<\/p>\n\n\n\n<h4>Search for a list<\/h4>\n\n\n\n<p>If you\u2019re planning to use a list format for your hub page, then the easiest way to find subtopics is to pull the most popular ideas from an existing list.<\/p>\n\n\n\n<p>Just search Google for one, then copy or scrape everything on the list.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/15-list-of-wines-1.jpg\" alt=\"List of wine types\" class=\"wp-image-34797\"\/><\/figure>\n\n\n\n<p>Paste the ideas into Keywords Explorer to see which are most popular.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/16-keywords-explorer-volkumes-1.jpg\" alt=\"Search volumes for each wine type in Keywords Explorer\" class=\"wp-image-34816\"\/><\/figure>\n\n\n\n<p>Choose 5\u201320 of the most relevant and popular ones for your subpages.<\/p>\n\n\n\n<h4>Check Wikipedia<\/h4>\n\n\n\n<p>Wikipedia has well-organized information on almost every topic, so it\u2019s a great place to find subtopics.<\/p>\n\n\n\n<p>Just search Google for your main topic and add&nbsp;<code>site:wikipedia.org<\/code>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/17-hub-wikipedia-1.png\" alt=\"Google search for Wikipedia page about how to make wine\" class=\"wp-image-34819\"\/><\/figure>\n\n\n\n<p>Look at the table of contents for relevant subtopics. It should give you plenty of ideas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/18-wikipedia-toc-1.jpg\" alt=\"Wikipedia page about how to make wine\" class=\"wp-image-34823\"\/><\/figure>\n\n\n\n<h3>3. Link them<\/h3>\n\n\n\n<p>Your hub page should link to your subpages, and your subpages should link back to the hub.<\/p>\n\n\n\n<p>Many of the hubs you\u2019ll come across utilize custom designs to do this.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/19-custom-toc-1.png\" alt=\"Custom table of contents on Drift's hub page\" class=\"wp-image-34809\"\/><\/figure>\n\n\n\n<p>For example, all the pages in Drift\u2019s chatbot hub are linked from a custom table of contents.<br><\/p>\n\n\n\n<p>While this looks good and makes sense from a user perspective, it\u2019s not a requirement. After all, some people don\u2019t have the resources to create elaborate hub designs.<\/p>\n\n\n\n<p>So, if you\u2019re creating hubs on a budget, it\u2019s fine to use regular links.<\/p>\n\n\n\n<p>This is what the folks at Yoga Journal did.<\/p>\n\n\n\n<p>Their hub page has regular links to subpages\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/20-yoga-poses-hub-links-1.png\" alt=\"Links to subpages from Yoga Journal's yoga poses hub page\" class=\"wp-image-34807\"\/><\/figure>\n\n\n\n<p>\u2026 and their subpages have regular links back to the hub page:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/21-yoga-poses-subpage-link-1.png\" alt=\"Links to hub page from Yoga Journal's yoga poses subpages\" class=\"wp-image-34804\"\/><\/figure>\n\n\n\n<p>It might not be the prettiest solution, but structurally, the result is identical to the well-designed content hubs you see from big brands.<\/p>\n\n\n\n<p>You can always add a custom design into the mix at a later date\u2014once you start getting traffic.<\/p>\n\n\n\n<h2>How to speed up this process<\/h2>\n\n\n\n<p>The issue with creating content hubs is that it takes a lot of time and effort. There\u2019s a lot of content to create, and that can be both slow and costly.<\/p>\n\n\n\n<p>The solution: leverage your existing content.<\/p>\n\n\n\n<p>Let me explain:<\/p>\n\n\n\n<p>If you have a website that looks like this\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-existing-content-1.png\" alt=\"Diagram of site architecture, with randomly scattered posts about the same topic\" class=\"wp-image-34799\"\/><\/figure>\n\n\n\n<p>\u2026 then you just need to write a hub post and link to those existing posts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-existing-content-hub-page-1.png\" alt=\"Diagram of site architecture with a new hub page added, and existing content moved under the hub page\" class=\"wp-image-34801\"\/><\/figure>\n\n\n\n<p>For example, we have lots of pages about technical&nbsp;SEO&nbsp;issues like&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/301-redirects\/\">redirects<\/a>,&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/canonical-tags\/\">canonicals<\/a>,&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">hreflang<\/a>,&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\">robots.txt<\/a>, and&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/duplicate-content\/\">duplicate content<\/a>.<\/p>\n\n\n\n<p>Right now, these are scattered randomly on the blog. But what we could do is this:<\/p>\n\n\n\n<ol><li>Create a hub post about technical&nbsp;SEO<\/li><li>Link to all our existing pages from there<\/li><\/ol>\n\n\n\n<p>That way, we only have to create one new piece of content to create a content hub.<a><\/a><\/p>\n\n\n\n<h2>Examples of content hubs<\/h2>\n\n\n\n<p>Before I wrap this up, I thought it\u2019d quickly share a handful of the best content hubs I\u2019ve come across to give you some inspiration.<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.dietdoctor.com\/low-carb\/keto\" target=\"_blank\" rel=\"noreferrer noopener\">Keto for Beginners<\/a>&nbsp;\u2014 By DietDoctor<\/li><li><a href=\"https:\/\/www.drift.com\/learn\/chatbot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chatbot Learning Centre<\/a>&nbsp;\u2014 By Drift<\/li><li><a href=\"https:\/\/winefolly.com\/wine-basics-beginners-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wine 101: Beginners Guide<\/a>&nbsp;\u2014 By WineFolly<\/li><li><a href=\"https:\/\/ultimatepaleoguide.com\/paleo101\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paleo 101: The Ultimate Guide To The Paleo Diet<\/a>&nbsp;\u2014 By Ultimate Paleo Guide<\/li><li><a href=\"https:\/\/www.yogajournal.com\/pose-finder\" target=\"_blank\" rel=\"noreferrer noopener\">Yoga Pose Finder<\/a>&nbsp;\u2014 By Yoga Journal<\/li><\/ul>\n\n\n\n<h2>Final thoughts<\/h2>\n\n\n\n<p>Everything discussed above revolves around one type of content hub, also known as the \u201chub and spoke\u201d approach. However, there are&nbsp;<a href=\"https:\/\/www.contentharmony.com\/blog\/content-hubs\/\" target=\"_blank\" rel=\"noreferrer noopener\">many different types of content hubs<\/a>.<\/p>\n\n\n\n<p>That said, content hubs aren\u2019t for everyone. Sometimes there just aren\u2019t enough subtopics.<\/p>\n\n\n\n<p>For example, if your site is about a broad topic like sport, there are enough subtopics to create multiple content hubs. That probably wouldn\u2019t be true for a site about a narrow topic like ice skating&nbsp;for kids.<\/p>\n\n\n\n<p>Keep that in mind when you\u2019re considering this approach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most content hubs look like normal pages at first glance.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[42],"_links":{"self":[{"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/1125"}],"collection":[{"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1125"}],"version-history":[{"count":1,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/1125\/revisions"}],"predecessor-version":[{"id":1126,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/1125\/revisions\/1126"}],"wp:attachment":[{"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}