{"id":1333,"date":"2020-08-14T13:26:19","date_gmt":"2020-08-14T13:26:19","guid":{"rendered":"https:\/\/lvboard.infostore.in.ua\/?p=1333"},"modified":"2020-08-14T13:26:19","modified_gmt":"2020-08-14T13:26:19","slug":"how-to-optimize-pdfs-for-seo","status":"publish","type":"post","link":"https:\/\/lvboard.infostore.in.ua\/?p=1333","title":{"rendered":"How to Optimize PDFs for SEO"},"content":{"rendered":"\n<p>Google&nbsp;<a href=\"https:\/\/webmasters.googleblog.com\/2011\/09\/pdfs-in-google-search-results.html\" target=\"_blank\" rel=\"noreferrer noopener\">first started indexing PDFs in 2001<\/a>. The format is commonly used in government, academia, and business environments.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>PDFs are great for compatibility and consistency. They work on nearly any device and always maintain the same visual look. However, if you\u2019re creating new content for the web, you should consider using web pages over PDFs.<\/p>\n\n\n\n<p>Below, we\u2019ll explore:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/ahrefs.com\/blog\/seo-for-pdfs\/?fbclid=IwAR2cKekwf0k_Z7d3n15KpMoDgjkLsOyxvWaSo9EHjK9hDcrRZ2WrovGKPtc#how-google-treats-pdfs\">How Google treats PDFs<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/seo-for-pdfs\/?fbclid=IwAR2cKekwf0k_Z7d3n15KpMoDgjkLsOyxvWaSo9EHjK9hDcrRZ2WrovGKPtc#disadvantages-of-pdfs\">Why PDFs aren\u2019t great for SEO<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/seo-for-pdfs\/?fbclid=IwAR2cKekwf0k_Z7d3n15KpMoDgjkLsOyxvWaSo9EHjK9hDcrRZ2WrovGKPtc#how-to-optimize-pdfs\">How to optimize PDFs<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/seo-for-pdfs\/?fbclid=IwAR2cKekwf0k_Z7d3n15KpMoDgjkLsOyxvWaSo9EHjK9hDcrRZ2WrovGKPtc#how-to-track-pdf-views\">How to track PDF views<\/a><\/li><\/ul>\n\n\n\n<p><a><\/a><\/p>\n\n\n\n<h2>How Google treats PDFs<\/h2>\n\n\n\n<p>PDFs show in Google search results with a&nbsp;PDF&nbsp;tag.<img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-google-search-pdf.png\" alt=\"1 google search pdf\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-google-search-pdf.png 1402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-google-search-pdf-680x130.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-google-search-pdf-768x147.png 768w\"><\/p>\n\n\n\n<p>Google&nbsp;SEO&nbsp;starter guide&nbsp;PDF&nbsp;in search results.<\/p>\n\n\n\n<p>PDFs are converted to and&nbsp;<a href=\"https:\/\/twitter.com\/JohnMu\/status\/1035077656625250304\" target=\"_blank\" rel=\"noreferrer noopener\">indexed as&nbsp;HTML<\/a>. For PDFs where there are images of text, Google uses&nbsp;<a href=\"https:\/\/googleblog.blogspot.com\/2008\/10\/picture-of-thousand-words.html\" target=\"_blank\" rel=\"noreferrer noopener\">Optical Character Recognition (OCR)<\/a>&nbsp;technology to convert the image of text into text. Images in PDFs are also indexed in image search results.<\/p>\n\n\n\n<p>Google chooses pages over PDFs if they\u2019re duplicate. If you have pages and PDFs with the same content, Google tends to prefer the page version of the content as the lead version of the&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/duplicate-content\/\">duplicate cluster<\/a>.&nbsp;This means that signals will be consolidated to the page version and that will be the version that shows in search results.<a><\/a><\/p>\n\n\n\n<h2>Why PDFs aren\u2019t great for&nbsp;SEO<\/h2>\n\n\n\n<p>Even though Google indexes and occasionally ranks PDFs, the format has a few disadvantages over web pages:<\/p>\n\n\n\n<ol><li><strong>Not mobile-friendly<\/strong>. PDFs are made to have a consistent appearance across devices. That means there is no such thing as a mobile-friendly&nbsp;PDF.<\/li><li><strong>Lack of navigation<\/strong>. Most PDFs do not include navigational elements, making it more difficult for people to explore other content.<\/li><li><strong>Lack of some&nbsp;SEO&nbsp;attributes<\/strong>.&nbsp;PDF&nbsp;files have equivalent versions of many&nbsp;SEO&nbsp;elements, but there are also many elements missing like individual link attributes like&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/nofollow-links\/\">nofollow<\/a>,&nbsp;UGC, and sponsored.<\/li><li><strong>May not be crawled often<\/strong>. Because PDFs rarely change, they tend to be crawled less often than pages that are updated more frequently.<\/li><li><strong>Tracking is more difficult<\/strong>. Most common trackers run JavaScript on a web page and don\u2019t work in&nbsp;PDF&nbsp;files.<\/li><\/ol>\n\n\n\n<p>That said, I\u2019m well aware that there are some situations where there\u2019s no way around using a&nbsp;PDF&nbsp;for your content. If that\u2019s the case for you, keep reading to learn how to optimize your PDFs for search.<a><\/a><\/p>\n\n\n\n<h2>How to optimize a&nbsp;PDF<\/h2>\n\n\n\n<p>Most&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">on-page&nbsp;SEO<\/a>&nbsp;elements that you\u2019re used to seeing in&nbsp;HTML&nbsp;have an equivalent version in PDFs and are used in the same way you\u2019re used to. Many are also there for accessibility reasons. So let\u2019s discuss a few ways to optimize PDFs for&nbsp;SEO:<\/p>\n\n\n\n<ol><li><a href=\"https:\/\/ahrefs.com\/blog\/seo-for-pdfs\/?fbclid=IwAR2cKekwf0k_Z7d3n15KpMoDgjkLsOyxvWaSo9EHjK9hDcrRZ2WrovGKPtc#write-good-content\">Write good content<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/seo-for-pdfs\/?fbclid=IwAR2cKekwf0k_Z7d3n15KpMoDgjkLsOyxvWaSo9EHjK9hDcrRZ2WrovGKPtc#add-optimized-title\">Add an optimized title<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/seo-for-pdfs\/?fbclid=IwAR2cKekwf0k_Z7d3n15KpMoDgjkLsOyxvWaSo9EHjK9hDcrRZ2WrovGKPtc#add-optimized-description\">Add an optimized description<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/seo-for-pdfs\/?fbclid=IwAR2cKekwf0k_Z7d3n15KpMoDgjkLsOyxvWaSo9EHjK9hDcrRZ2WrovGKPtc#use-relevant-filename\">Use a relevant filename<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/seo-for-pdfs\/?fbclid=IwAR2cKekwf0k_Z7d3n15KpMoDgjkLsOyxvWaSo9EHjK9hDcrRZ2WrovGKPtc#include-image-alt-text\">Include image alt attributes<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/seo-for-pdfs\/?fbclid=IwAR2cKekwf0k_Z7d3n15KpMoDgjkLsOyxvWaSo9EHjK9hDcrRZ2WrovGKPtc#use-headings\">Use headings<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/seo-for-pdfs\/?fbclid=IwAR2cKekwf0k_Z7d3n15KpMoDgjkLsOyxvWaSo9EHjK9hDcrRZ2WrovGKPtc#include-links\">Include links<\/a><\/li><\/ol>\n\n\n\n<h3 id=\"write-good-content\">1. Write good content<\/h3>\n\n\n\n<p>Google\u2019s company mission is to organize the world\u2019s information. Even if it\u2019s not a web page,&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">good content<\/a>&nbsp;is good content. I\u2019ve seen lots of great content in PDFs like technical documentation, whitepapers, etc. Some of the best information on the web is buried in PDFs.<\/p>\n\n\n\n<h3 id=\"add-optimized-title\">2. Add an optimized title<\/h3>\n\n\n\n<p>Just like web pages have&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">title tags<\/a>, PDFs have titles. Note that many search engines use the title to describe the document in their search results. If a&nbsp;PDF&nbsp;does not have a title, the filename appears in the&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">SERP<\/a>&nbsp;instead.<\/p>\n\n\n\n<p>Here\u2019s how to edit a PDFs title in Adobe Acrobat Pro:<\/p>\n\n\n\n<ol><li>Click&nbsp;<em>File &gt; Properties<\/em><\/li><li>Edit the&nbsp;<em>Title<\/em>&nbsp;field<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/optimized-title-pdf.gif\" alt=\"optimized title pdf\" class=\"wp-image-37627\"\/><\/figure>\n\n\n\n<h3 id=\"add-optimized-description\">3. Add an optimized description<\/h3>\n\n\n\n<p>As with&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">meta descriptions<\/a>&nbsp;for web pages, this isn\u2019t a&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factor<\/a>&nbsp;but gives you a shot at controlling the text that appears in search results.<\/p>\n\n\n\n<ol><li>Click&nbsp;<em>File &gt; Properties<\/em><\/li><li>Click&nbsp;<em>Additional Metadata<\/em><\/li><li>Edit Description<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/optimize-description-pdf.gif\" alt=\"optimize description pdf\" class=\"wp-image-37615\"\/><\/figure>\n\n\n\n<h3 id=\"use-relevant-filename\">4. Use a relevant file name<\/h3>\n\n\n\n<p>The filename of the&nbsp;PDF&nbsp;will be part of the&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/seo-friendly-urls\/\">URL<\/a>. This will impact the&nbsp;URL&nbsp;shown in the search results and is a small ranking factor.<\/p>\n\n\n\n<ol><li>Click&nbsp;<em>File &gt; Save As<\/em><\/li><li>Edit File Name<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/optimize-file-name-pdf.gif\" alt=\"optimize file name pdf\" class=\"wp-image-37623\"\/><\/figure>\n\n\n\n<h3 id=\"include-image-alt-text\">5. Include image alt attributes<\/h3>\n\n\n\n<p>To help search engines understand the content of your images, you can add&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/alt-text\/\">alt text<\/a>&nbsp;to the images in your&nbsp;PDF.<\/p>\n\n\n\n<ol><li>Click the Tags icon in the left sidebar<\/li><li>Find the image you want to add alt text for in the document hierarchy<\/li><li>Right-click on the image<\/li><li>Click&nbsp;<em>Properties<\/em><\/li><li>Add relevant alternate text to the box<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/optimize-alt-text-pdf.gif\" alt=\"optimize alt text pdf\" class=\"wp-image-37619\"\/><\/figure>\n\n\n\n<h3 id=\"use-headings\">6. Use headings<\/h3>\n\n\n\n<p>Just like your heading tags (H1-H6) in web pages, you can specify that certain text in PDFs are headings.<\/p>\n\n\n\n<ol><li>Click the Tags icon in the left sidebar<\/li><li>Find the text you want to edit in the document hierarchy<\/li><li>Right-click on the tag<\/li><li>Click&nbsp;<em>Properties<\/em><\/li><li>Select the relevant heading level from the dropdown<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/optimize-heading-level-pdf.gif\" alt=\"optimize heading level pdf\" class=\"wp-image-37617\"\/><\/figure>\n\n\n\n<h3 id=\"include-links\">7. Include Links<\/h3>\n\n\n\n<p>Just like any page,&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal<\/a>&nbsp;and external links also impact rankings. Links pass&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a>&nbsp;and their anchor text adds context. By including links to your&nbsp;PDF&nbsp;and links from your&nbsp;PDF&nbsp;to other pages, you are helping PageRank flow through your site rather than creating a dead end. Some PDFs get a lot of links. Larry Page&nbsp;<a href=\"https:\/\/books.google.com\/books?id=eIR3AgAAQBAJ&amp;pg=PA10&amp;lpg=PA10&amp;dq=%E2%80%9CIt+turns+out,+people+who+win+the+Nobel+Prize+have+citations+from+10,000+different+papers&amp;source=bl&amp;ots=kRcBS9yrk-&amp;sig=ACfU3U1XTYFg0W-Zr1AyCE6XsZ7PrfgY9A&amp;hl=en&amp;sa=X&amp;ved=2ahUKEwiOscuznPPpAhU5hXIEHZ-IDFsQ6AEwCnoECGYQAQ#v=onepage&amp;q=%E2%80%9CIt%20turns%20out%2C%20people%20who%20win%20the%20Nobel%20Prize%20have%20citations%20from%2010%2C000%20different%20papers&amp;f=false\" target=\"_blank\" rel=\"noreferrer noopener\">once said<\/a>&nbsp;\u201cIt turns out, people who win the Nobel Prize have citations from 10,000 different papers\u201d<\/p>\n\n\n\n<p>Check out this&nbsp;GDPR&nbsp;document. It has&nbsp;77K&nbsp;links from 823 referring domains to it but does not link out at all. This is a missed opportunity and adding some internal links from this&nbsp;PDF&nbsp;to other pages on the site might help those pages rank better.<img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/3-regulation-pdf-backlinks-rds.png\" alt=\"3 regulation pdf backlinks rds\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/3-regulation-pdf-backlinks-rds.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/3-regulation-pdf-backlinks-rds-680x137.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/3-regulation-pdf-backlinks-rds-768x155.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/3-regulation-pdf-backlinks-rds-1536x309.png 1536w\"><\/p>\n\n\n\n<p>Links to&nbsp;GDPR&nbsp;PDF.<\/p>\n\n\n\n<p>This example from Google is better. Their&nbsp;SEO&nbsp;Starter Guide&nbsp;PDF&nbsp;has 3.37K&nbsp;links from 754 referring domains and they do a good job of passing that value to other pages by linking out from the&nbsp;PDF.<img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-backlinks-and-rds.png\" alt=\"2 backlinks and rds\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-backlinks-and-rds.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-backlinks-and-rds-680x142.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-backlinks-and-rds-768x161.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-backlinks-and-rds-1536x322.png 1536w\"><\/p>\n\n\n\n<p>Links to Google&nbsp;SEO&nbsp;Starter Guide&nbsp;PDF.<img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/google-seo-starter-guide.png\" alt=\"google seo starter guide\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/google-seo-starter-guide.png 1448w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/google-seo-starter-guide-680x286.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/google-seo-starter-guide-768x322.png 768w\"><\/p>\n\n\n\n<p>Google does a good job of internal linking in the Google&nbsp;SEO&nbsp;Starter Guide&nbsp;PDF.<\/p>\n\n\n\n<p>To add links in a&nbsp;PDF:<\/p>\n\n\n\n<ol><li>Click the&nbsp;<em>Edit&nbsp;PDF<\/em>&nbsp;button on the right sidebar<\/li><li>Click the&nbsp;<em>Link<\/em>&nbsp;dropdown on the Edit menu<\/li><li>Click&nbsp;<em>Add\/Edit Web or Document Link<\/em><\/li><li>Draw a rectangle around the text you want to link<\/li><li>Set the&nbsp;<em>Link type<\/em>&nbsp;to&nbsp;<em>Invisible Rectangle<\/em><\/li><li>Set the&nbsp;<em>Link Action<\/em>&nbsp;to&nbsp;<em>Open a web page<\/em><\/li><li>Add your&nbsp;URL<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/add-links-pdf.gif\" alt=\"add links pdf\" class=\"wp-image-37613\"\/><\/figure>\n\n\n\n<p>SIDENOTE.&nbsp;The screenshots and instructions above are for Acrobat Pro&nbsp;DC&nbsp;and may vary depending on the software you use.<a><\/a><\/p>\n\n\n\n<h2>How to track&nbsp;PDF&nbsp;views<\/h2>\n\n\n\n<p>As we mentioned previously, PDFs are more difficult to track. Because of this, many marketing teams tend to gate PDFs or make them available only after a user fills out a form. By doing this, they shift the focus from tracking performance to lead generation.&nbsp;However, there are some&nbsp;options to track your PDFs including:<\/p>\n\n\n\n<h3>Event tracking<\/h3>\n\n\n\n<p>You can track clicks on&nbsp;PDF&nbsp;links and send them to your analytics system. This allows you to see how many times people clicked on the&nbsp;PDF&nbsp;files to download or open them. You can find out how to set these up&nbsp;<a href=\"https:\/\/support.google.com\/analytics\/answer\/1012044?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<h3>Embeds<\/h3>\n\n\n\n<p>If you embed the&nbsp;PDF&nbsp;into a page using JavaScript or an iframe, you can just use the analytics data for the page itself.<\/p>\n\n\n\n<h3>Intermediate tracking script<\/h3>\n\n\n\n<p>This is a complex solution, but it\u2019s possible to send&nbsp;PDF&nbsp;clicks through an intermediate tracking script that sends data to your analytics system before sending people to your&nbsp;PDF. You can find one example&nbsp;<a href=\"https:\/\/www.bounteous.com\/insights\/2013\/06\/04\/tracking-pdfs-and-other-downloads-inside-google-analytics-server-side\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<h3>Server logs<\/h3>\n\n\n\n<p>Because&nbsp;PDF&nbsp;files are stored on a server, any access requests for the files will be recorded in your&nbsp;<a href=\"https:\/\/httpd.apache.org\/docs\/1.3\/logs.html\" target=\"_blank\" rel=\"noreferrer noopener\">log files<\/a>.<\/p>\n\n\n\n<h3>3rd-party data<\/h3>\n\n\n\n<p>Because PDFs are rarely tracked in analytics systems, sometimes the best data you have is from another source like Google Search Console or Ahrefs. Ahrefs can also give you data on which of your competitors\u2019 PDFs get the most organic traffic. Just paste their domain into&nbsp;<a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, then go to the&nbsp;<strong>Top Pages<\/strong>&nbsp;report and search for URLs containing&nbsp;<code>.pdf<\/code><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-oracle-pdfs.png\" alt=\"4 oracle pdfs\" class=\"wp-image-37621\"\/><\/figure>\n\n\n\n<h2>Final thoughts<\/h2>\n\n\n\n<p>Hopefully I\u2019ve convinced you that in most cases you should create new content in web pages and not in PDFs, but what about old PDFs, should you optimize the&nbsp;PDF&nbsp;or change them into pages? In typical&nbsp;SEO&nbsp;fashion, I\u2019m going to go with \u201cit depends\u201d. I really don\u2019t think there\u2019s a right or wrong way to do this. Do what is easier for you. Either way should show a positive impact, but depending on the effort and resources the answer could be optimize PDFs, change PDFs into pages, or do something else instead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&nbsp;first started indexing PDFs in 2001. The format is commonly used in government, academia, and business environments.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[42],"_links":{"self":[{"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/1333"}],"collection":[{"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1333"}],"version-history":[{"count":1,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":1334,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/1333\/revisions\/1334"}],"wp:attachment":[{"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}