![\"1](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/1-tesla-knowledge-graph.jpg\")
<\/figure>\n\n\n\nMost of the displayed information comes from Wikipedia and Wikidata.<\/p>\n\n\n\n
However, getting a Wikipedia page is tricky. And I\u2019m putting it mildly.<\/p>\n\n\n\n
I spent hours researching the official guidelines, tried to reverse-engineer the process from the reviewers\u2019 point of view, and got our brand page approved without doing anything shady:<\/p>\n\n\n\n And despite trying to make the page better gradually, it got flagged and deleted two weeks later.<\/p>\n\n\n\n The problem? Allegedly bad sources and a bias against the SEO industry.<\/p>\n\n\n\n Despite failing to get the page to stick and withstand the review processes, I learned a lot about Wikipedia and creating a brand page.<\/p>\n\n\n\n In this guide, you\u2019ll learn how to create a Wikipedia page from start-to-finish, and how to stand the best chance of getting it approved long-term:<\/p>\n\n\n\n Let\u2019s kick this off with the dealbreaker.<\/a><\/p>\n\n\n\n The most common reason why Wikipedia pages fail the review process is the lack of notability.<\/p>\n\n\n\n And here\u2019s the harsh reality: Your brand is less notable than you think.<\/p>\n\n\n\n I had no doubt about the notability of Ahrefs. We have arguably the most popular SEO toolset and pretty much everyone in the industry has mentioned us at one point or another:https:\/\/platform.twitter.com\/embed\/index.html?creatorScreenName=michalpecanek&dnt=false&embedId=twitter-widget-0&frame=false&hideCard=false&hideThread=false&id=1207021260657414145&lang=en&origin=https%3A%2F%2Fahrefs.com%2Fblog%2Fhow-to-create-a-wikipedia-page%2F&siteScreenName=ahrefs&theme=light&widgetsVersion=219d021%3A1598982042171&width=550px<\/p>\n\n\n\n On top of this, our two biggest \u2018competitors\u2019 already have Wikipedia pages. So it should be pretty easy to get it for us as well, right?<\/p>\n\n\n\n Well, here\u2019s the outcome of my first article submission:<\/p>\n\n\n\n So, even for us, it took a lot of effort to put together enough good sources to stand a chance at withstanding the notability criteria.<\/p>\n\n\n\n And you already know our results. Some editors thought that it was good enough, and some disregarded most of the sources as not reliable due to the affiliation with the marketing and SEO industry.<\/p>\n\n\n\n So, how do you know what to use as sources?<\/p>\n\n\n\n The notability criteria that apply to companies<\/a> state that:<\/p>\n\n\n\n An organization is generally considered notable if it has been the subject of significant coverage in reliable, independent secondary sources. Trivial or incidental coverage of a subject by secondary sources is not sufficient to establish notability. All content must be verifiable. If no independent, third-party, reliable sources can be found on a topic, then Wikipedia should not have an article on it.<\/p><\/blockquote>\n\n\n\n There are quite a few terms that need to be explained further. That\u2019s because even some well-established sources don\u2019t always meet the criteria.<\/p>\n\n\n\n For example, I\u2019m sure you\u2019ve seen many brands with sections like this on their homepage, displaying the logos of well-known websites like Forbes and Entrepreneur:<\/p>\n\n\n\n Sorry to disappoint, but these don\u2019t automatically establish notability on Wikipedia. A lot of pages on websites like these are user-generated and sponsored. That disqualifies them from being legitimate Wikipedia sources.<\/p>\n\n\n\n Let me expand on the source criteria so it will be clear why:<\/p>\n\n\n\n You see, because pretty much anyone can post on Forbes or Entrepreneur, they often fail the reliability and independence criteria unless their editorial teams create the content.<\/p>\n\n\n\n Then there\u2019s the non-trivial mention criterion.<\/p>\n\n\n\n We have links from prestigious sources, but most of them are just passing mentions like this: Source<\/a>.<\/p>\n\n\n\n The Wikipedia consensus<\/a> on a non-trivial mention seems to be at least two paragraphs dedicated to the topic of your page. The more, the better, and a whole dedicated article is the best. An example in our case is this: Source<\/a>.<\/p>\n\n\n\n Make sure the first two of these are true, and ideally all three:<\/p>\n\n\n\n This is the first and also last notability condition that has nothing to do with sources. Something run-of-the-mill can be defined as not standing out from the rest. This Wiki essay<\/a> gives mostly local businesses as examples, but it can apparently be stretched quite a bit.<\/p>\n\n\n\n Just check this comment on our deletion page discussion:<\/p>\n\n\n\n The takeaway? Having the largest commercial crawler<\/a> and developing a search engine<\/a> is not enough to stand out for some editors. I wouldn\u2019t expect this kind of bias in other industries, but make sure that your company stands out in yours.<\/p>\n\n\n\n There\u2019s no way you wouldn\u2019t know about brand mentions on the most prominent news sites like The New York Times, The Wall Street Journal, The Guardian, or Financial Times.<\/p>\n\n\n\n If there\u2019s at least one article on those kinds of sites that mentions your brand in detail, you can most likely celebrate. It won\u2019t be probably difficult to find other legitimate sources to cite on your page.<\/p>\n\n\n\n Another indicator of having a notable brand is its occurrence throughout Wikipedia itself. These mentions are often marked in red, meaning that there\u2019s no page for the brand yet.<\/p>\n\n\n\n You can see an Ahrefs red link on a French page about backlinks:<\/p>\n\n\n\n If you click on it, it takes you to an article creation page. That\u2019s because Wikipedia encourages contributors to create pages about \u201cred links.\u201d<\/a> Why? For Wikipedia to be the best encyclopedia it can be, it needs information on things that are mentioned throughout.<\/p>\n\n\n\n If you\u2019re wondering how to find these red links, Google them. Just combine the search operator<\/a> It naturally also retrieves citations of your articles, so you\u2019ll have to discard those. Unfortunately for us, it turned out that while we had quite a few red links, none of them were on the English Wiki.<\/p>\n\n\n\n While the red link on the French article might have helped us establish notability on the French Wiki, it doesn\u2019t have much or any effect on the main English one. That\u2019s because Wikis in different languages are entities of their own (more on that later).<\/a><\/p>\n\n\n\n Most of the time, you won\u2019t be lucky enough to have an all-star source or red links to begin.<\/p>\n\n\n\n If that\u2019s the case, as it was for us, follow these tips in order. It\u2019s the most efficient method, and you can waste a lot of time looking for sources that may not even exist.<\/p>\n\n\n\n Looking through your website\u2019s backlink profile is the most efficient way to find suitable sources. To do this, paste your website into Ahrefs\u2019 Site Explorer<\/a>, then go to the Referring Domains <\/strong>report. This shows all the sites linking to you sorted roughly by popularity.<\/p>\n\n\n\n Eyeball the list for popular news websites, magazines, and the best industry sources. When you encounter one, click the caret in the \u201cLinks to target\u201d column to see individual links, then check their context.<\/p>\n\n\n\n The source above looks promising because it provides information about our company. And there\u2019s a chance there will be at least two paragraphs about our brand and products. We can confirm whether that\u2019s the case by checking the page manually.SIDENOTE. If you\u2019re hesitant whether a given source is appropriate, try to check Wiki\u2019s consensus on popular sources<\/a>. <\/p>\n\n\n\n With passing mentions and references, you can usually spot those right away.<\/p>\n\n\n\n If you can\u2019t find at least one good source from your backlink profile, then you probably don\u2019t meet the notability guidelines and shouldn\u2019t continue. Instead, read this section<\/a> about what to do in this situation.<\/p>\n\n\n\n If your company is likely to have been referenced in books or journals, these may also be notable sources.<\/p>\n\n\n\n As there are countless books on marketing and SEO, and our software is popular amongst industry professionals, this was the case for us. Unfortunately, as we don\u2019t own many of these books, we couldn\u2019t look for mentions firsthand. Instead, we used Google Books.<\/p>\n\n\n\n If you\u2019re following along, just head to Google Books<\/a> and search for your brand. It should return any books with mentions and show their context in the snippet.<\/p>\n\n\n\n It\u2019s not much, but you can build your references and Wiki page text around it.SIDENOTE. I knew some books featuring our brand but were not available in Google Books. If that\u2019s the case for you, either get the book or try your luck with Amazon book samples.<\/p>\n\n\n\n For journals, I\u2019d recommend using the most trusted and popular journal directories. I used JSTOR<\/a> during my university years, and it\u2019s recommended by Wikipedia as well.<\/p>\n\n\n\n To be honest, I didn\u2019t find anything usable for Ahrefs on JSTOR. I had more luck with other journals, but after skimming through the contributions, they just weren\u2019t good marketing and SEO sources. I studied marketing as a part of my major, and it\u2019s a sad truth that many academic marketing pieces are far from reality. Take this into account for your industry.<\/p>\n\n\n\n On top of that, some sources are also so-called predatory journals<\/a> that don\u2019t meet the reliability and independence criteria.<\/p>\n\n\n\n My opinion is that you\u2019re best sticking with JSTOR and not wasting time looking elsewhere.<\/p>\n\n\n\n I\u2019d recommend doing this only if you feel like you\u2019re missing just one more great source, as it involves searching the web for unlinked brand mentions.<\/p>\n\n\n\n You can do this with Google search operators<\/a>. Just plug in different news, magazines and industry blogs with your brand name:<\/p>\n\n\n\n However, this is quite tedious and time-consuming, so let\u2019s streamline this process with the help of Ahrefs\u2019 Content Explorer<\/a>.<\/p>\n\n\n\n Content Explorer is a searchable database of more than three billion pages, where you can use similar search operators to filter the results.<\/p>\n\n\n\n In our case, I want to see all mentions of \u201cahrefs\u201d except those on our website. Use the \u2011site: operator to exclude results from your website.<\/p>\n\n\n\n This returns over 250,000 results:<\/p>\n\n\n\n Unfortunately, there\u2019s no way of filtering this down to websites that are good sources for Wikipedia, but we can narrow things down with filters to get a smaller sample to work with.<\/p>\n\n\n\n First, let\u2019s select pages that are live and in English, as these are the only types of pages we can link to from Wikipedia.<\/p>\n\n\n\n Second, let\u2019s filter for \u2018authoritative\u2019 websites. To do that, we can use Domain Rating (DR), which reflects the strength of a website\u2019s backlink profile. Suitable sources for Wiki tend to have pretty high DR, so I\u2019ll set this filter to DR 70+.<\/p>\n\n\n\n Finally, let\u2019s toggle the \u201cone page per domain\u201d button and use the \u201chighlight unlinked domains\u201d feature to highlight results that don\u2019t link to us.<\/p>\n\n\n\n Remember, we already went through referring domains, so we\u2019re only interested in sites that don\u2019t link to us now. To export those, we just hit \u201cExport\u201d and toggle the \u201cOnly pages with highlighted domains\u201d box and get the data:<\/p>\n\n\n\n This is how it looks in Google Sheets sorted by DR:<\/p>\n\n\n\n We just filtered more than 250 thousand pages to only 174 domains. You can now easily skim through the Content Title and URL columns manually in search of potentially suitable Wikipedia sources.<\/p>\n\n\n\n First of all, there\u2019s a high probability that you won\u2019t meet the criteria. If you gave it a shot and your submission got rejected, don\u2019t push unless you can improve the page and its sources. The number of rejected submissions is recorded, so you might regret it once you undoubtedly become a notable entity.<\/p>\n\n\n\n I\u2019m not here to tell you how to game the system. I spent a lot of time reading through the Wiki guidelines to ensure that everything I did was entirely above board.<\/p>\n\n\n\n So don\u2019t give up on your notability. Here are two ways to improve it:<\/p>\n\n\n\n Getting featured in major publications is one of the most challenging marketing tasks for businesses. Your options and opportunities heavily depend on your industry. It\u2019s usually a combination of the following:<\/p>\n\n\n\n It\u2019s also worth noting that not all media coverage is made equal.<\/p>\n\n\n\n Let\u2019s say that you created a great infographic with data that appeals to journalists. You might land references from desirable sources, but it will most likely be useless for creating your Wiki page. That\u2019s because the focus of the article will be on your content, not the company itself.<\/p>\n\n\n\n I\u2019d recommend consulting with PR professionals if you\u2019re serious about stepping up your PR game and don\u2019t know where to begin. This is a long-term play that\u2019s intertwined with brand strategy and management.<\/p>\n\n\n\n Does your business have roots in a non-English speaking country? It will probably be covered more in local media than international.<\/p>\n\n\n\n The principles of notability stay the same throughout Wikipedia, but the criteria depend on the locale. If you\u2019re a startup based in the Bay Area, you\u2019ll have a lot more work to do to become notable than a startup in Czechia, the country I\u2019m from.<\/p>\n\n\n\n And it makes sense. The quantity of reliable and independent sources is proportional to the number of speakers of that language. Solid coverage in two good sources would almost certainly be enough for a Czechia-based business, whereas it probably wouldn\u2019t for a US-based one.<\/p>\n\n\n\n That wraps up the most complicated part of creating your Wiki page. It only gets easier from here.<\/a><\/p>\n\n\n\n Wikipedia is an open collaboration project run by its community of contributors, editors, and admins. The only way you can become a trusted member of the community is to have an account associated with valuable edits and contributions.<\/p>\n\n\n\n In short, signing up and creating a Wiki user page is necessary to be taken seriously. It\u2019s also needed to communicate with other members and disclose your conflict of interest<\/a> (COI).<\/p>\n\n\n\n You read that correctly. Creating or editing content in your own interest is discouraged for obvious reasons. And while submitting a draft of your company\u2019s page is not prohibited, you need to let editors know that you have a COI.<\/p>\n\n\n\n And one of the places to do this is right on your user page:<\/p>\n\n\n\n Just use one of the templates<\/a> where you fill in the name of your employer.<\/a><\/p>\n\n\n\n Please consider making an effort to improve Wikipedia regardless of your page. It\u2019s the right thing to do, and it will also increase your account reputation and your chances of getting COI edits approved.<\/p>\n\n\n\n As you can see on my user page above, I listed topics that I\u2019m keen on editing. I want to encourage you to do the same and contribute to a few articles before you submit your page for a review.<\/p>\n\n\n\n The more unrelated your contributions are to your COI editing, the better. This shows other members that you\u2019re serious about Wikipedia and not just a single-purpose account<\/a>.<\/p>\n\n\n\n Building your reputation this way has another huge benefit. You\u2019ll also learn how to navigate Wikipedia\u2019s CMS<\/a>, so when it comes to your page, you\u2019ll be ready.<\/a><\/p>\n\n\n\n Forget about your usual process for creating outlines. You need to focus on the content of your Wikipedia page around your citation sources. That means not including anything you won\u2019t be able to cite later on.<\/p>\n\n\n\n Remember that content based on three in-depth sources is usually better than content with 20 so-so sources. It helps ensure that the best ones aren\u2019t buried and overlooked by editors.<\/p>\n\n\n\n I\u2019d also recommend taking inspiration for structure from other companies in your space that already have a well-established page.<\/a><\/p>\n\n\n\n Think about all the Wikipedia pages you\u2019ve read up until now. They\u2019re not your typical articles or blog posts.<\/p>\n\n\n\n There are five concepts that you should keep in mind when drafting your page:<\/p>\n\n\n\n Don\u2019t take this lightly. Advertising is probably the second most common reason for rejections after lack of notability:<\/p>\n\n\n\n The best plan of attack is to send your sources to an unbiased friend, let them write it, and publish it. If that\u2019s not an option, control your urges and write the best page for readers, not your company.<\/p>\n\n\n\n I was well aware of this when drafting the Ahrefs page, yet some editors pointed out a few sections that weren\u2019t neutral in their minds.SIDENOTE. You can draft the post in Wiki\u2019s CMS right away, no need to do this elsewhere. Just go to your Sandbox<\/a>, which you\u2019ll later use to copy-paste as the submission for review.<\/a><\/p>\n\n\n\n If you\u2019ve done your homework and established a reputation, you should already be pretty familiar with how the Wikipedia CMS works. I\u2019ll only highlight a few things here.<\/p>\n\n\n\n First is the infobox template that\u2019s suitable for company profiles:<\/p>\n\n\n\n You\u2019ll find this under Insert -> Template -> Infobox company<\/em>:<\/p>\n\n\n\n Next comes citing, which is made very easy. Wiki generates citations based on a URL or a book\u2019s ISBN. Details of a citation on Wikipedia.<\/p>\n\n\n\n The system is not perfect, though. I\u2019ve encountered some inaccuracies in the citation information. Make sure to double-check what Wiki generates and correct it where necessary.<\/p>\n\n\n\n And lastly, it\u2019s nice to include categories to better connect your page with the rest of Wikipedia.<\/p>\n\n\n\n While you can do it in the drafting stage, the category links should be disabled until the page gets approved. It\u2019s easier to add the categorization after that.<\/p>\n\n\n\n You first need to turn on the option in Preferences -> Gadgets -> Editing -> HotCat<\/em>:<\/p>\n\n\n\n Then just use the categorization template at the end of your post by clicking here:<\/p>\n\n\n\n Again, take inspiration by looking at the categories of related businesses. This is what I went for:<\/p>\n\n\n\n <\/a><\/p>\n\n\n\n The last thing I would recommend you do before submitting the article for review is to go through current discussions about Articles for Deletion<\/a> (AfD).<\/p>\n\n\n\n Check a few of those proposed AfD pages, arguments of the Wiki editors, and learn from that. Discussions about specific sources and why they can\u2019t be used to establish notability are especially useful.<\/p>\n\n\n\n After you\u2019re done polishing the article, you\u2019re ready to go through the Article for Creation process<\/a>.<\/p>\n\n\n\n The AfC process tells you everything that you need to know and do, including disclosing your COI before you start. I went for the \u201cI\u2019m paid to edit\u201d option as an Ahrefs employee:<\/p>\n\n\n\n It\u2019s also recommended to disclose it after you\u2019re done with the page via comments\u2026<\/p>\n\n\n\n \u2026 and talk pages: The box that you see on the talk page above could make the review process faster. That\u2019s because it categorizes and highlights the draft for the most suitable editors.<\/p>\n\n\n\n You can check the directory of WikiProjects<\/a> and add it at the end of your talk page post. In my case, it was {{WikiProject Marketing & Advertising}}.<\/a><\/p>\n\n\n\n The review could take anything between a few hours and a few weeks. My first submission actually got declined within a day or two:<\/p>\n\n\n\n So what went wrong?<\/p>\n\n\n\n I probably made the mistake of including too many sources where the Ahrefs mentions were rather trivial. While it\u2019s still valid to use these as references, they don\u2019t count towards your notability.<\/p>\n\n\n\n As mentioned earlier, you shouldn\u2019t expect reviewers to click through all your references. I diluted the great sources with less significant ones.<\/p>\n\n\n\n I would still include a few sources that wouldn\u2019t be considered significant. Their purpose is to support information that makes the page flow well and highlight some interesting facts.<\/p>\n\n\n\n The second submission took way more time. I got a notification from one editor early on with an additional question about COI\u2026<\/p>\n\n\n\n \u2026 but they didn\u2019t continue the conversation. <\/p>\n\n\n\n A few weeks later, someone else commented regarding our sources and a few parts that may not have been neutral. I thanked them, fixed the issues, and finally got the page approved after two months from the initial submission.<\/p>\n\n\n\n No matter how good your submission is, there will always be room for improvement. Be prepared to engage with the editors on talk pages and in the comments. While the criteria for accepting submissions are subjective to a certain degree, don\u2019t try to argue.<\/p>\n\n\n\n Yes, some of your competitors may have approved Wiki pages that are worse in every aspect, but that\u2019s not a valid argument for getting your page approved.<\/p>\n\n\n\n Someone actually commented on our deletion page discussion in our favor, and one of the arguments was regarding other SEO software companies with approved Wiki pages:<\/p>\n\n\n\n![\"2](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/2-submission-accepted.jpg\")
<\/figure>\n\n\n\n![\"3](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/3-pending-deletion.png\")
<\/figure>\n\n\n\n1. Check your notability<\/h2>\n\n\n\n
![\"4](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/4-submission-declined.png\")
<\/figure>\n\n\n\nWhat notability means for Wikipedia<\/h3>\n\n\n\n
![\"5](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/5-homepage-logos.png\")
<\/figure>\n\n\n\n![\"6](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/6-passing-mention.png\")
<\/p>\n\n\n\n![\"7](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/7-good-source.jpg\")
<\/p>\n\n\n\nHow to quickly estimate notability<\/h3>\n\n\n\n
1. Your company isn\u2019t \u2018run-of-the-mill\u2019<\/h4>\n\n\n\n
![\"8](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/8-deletion-page-discussion.png\")
<\/figure>\n\n\n\n2. You have significant coverage in reliable and independent sources<\/h4>\n\n\n\n
3. The entity has \u2018red links\u2019 scattered throughout Wikipedia<\/h4>\n\n\n\n
![\"9](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/9-red-link.png\")
<\/figure>\n\n\n\nsite:wikipedia.org<\/code> with your brand name in quotation marks. Google will retrieve all Wikipedia pages that contain the mention of your brand.<\/p>\n\n\n\n![\"10](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/10-search-operator-red-link.png\")
<\/figure>\n\n\n\n2. Find sources to establish notability<\/h2>\n\n\n\n
A. Check your referring domains for non-trivial coverage<\/h3>\n\n\n\n
![\"11](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/11-referring-domains-report.png\")
<\/figure>\n\n\n\n![\"12](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-caret-referring-domains.png\"){kind=icon}
<\/figure>\n\n\n\n![\"12](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-referring-domains-fleeting-mention.png\")
<\/figure>\n\n\n\nB. Dig into books and journals<\/h3>\n\n\n\n
![\"12](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-google-books.jpg\")
<\/figure>\n\n\n\nC. Check brand mentions in search of unlinked coverage<\/h3>\n\n\n\n
![\"14](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/14-brand-mentions-google.png\")
<\/figure>\n\n\n\n![\"15](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/15-content-explorer-brand-mentions.png\")
<\/p>\n\n\n\n![\"16](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/16-content-explorer-pages.png\")
<\/figure>\n\n\n\n![\"18](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/18-content-explorer-english-live.png\")
<\/figure>\n\n\n\n![\"19](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/19-content-explorer-dr-70.png\")
<\/figure>\n\n\n\n![\"20](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/20-content-explorer-unlinked-domains.png\")
<\/figure>\n\n\n\n![\"20](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/20-export.png\")
<\/figure>\n\n\n\n![\"21](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/21-export-sheets.jpg\")
<\/figure>\n\n\n\nWhat to do if you don\u2019t meet the English Wikipedia notability guidelines<\/h3>\n\n\n\n
1. Step up your PR game<\/h4>\n\n\n\n
2. Try Wikipedia in other languages<\/h4>\n\n\n\n
3. Create a user page<\/h2>\n\n\n\n
![\"22](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/22-user-page-coi.jpg\")
<\/figure>\n\n\n\n4. Build your reputation<\/h2>\n\n\n\n
5. Create an outline<\/h2>\n\n\n\n
6. Draft your page<\/h2>\n\n\n\n
![\"23](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/23-advertising-rejection.png\")
<\/figure>\n\n\n\n7. Format, cite, and categorize<\/h2>\n\n\n\n
![\"24](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/24-infobox-template.jpg\")
<\/figure>\n\n\n\n![\"25](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/25-infobox-template-company.png\")
<\/figure>\n\n\n\n![\"26](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/26-citations.png\")
<\/p>\n\n\n\n![\"27](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/27-hotcat.png\")
<\/figure>\n\n\n\n![\"28](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/28-categories.png\")
<\/figure>\n\n\n\n![\"29](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/29-categories-2.png\")
<\/figure>\n\n\n\n8. Prepare to submit for review<\/h2>\n\n\n\n
![\"30](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/30-paid-to-edit.jpg\")
<\/figure>\n\n\n\n![\"coi](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/coi_submit.png\")
<\/figure>\n\n\n\n![\"32](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/32-talk-page-coi.jpg\")
<\/p>\n\n\n\n9. Adjust and cooperate<\/h2>\n\n\n\n
![\"33](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/33-submission-declined.png\")
<\/figure>\n\n\n\n![\"35](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/35-coi-notifications.png\")
<\/figure>\n\n\n\n![\"36](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/36-deletion-page-comments.png\")
<\/figure>\n\n\n\n
![\"37](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/37-publish-page.png\")
<\/figure>\n\n\n\n