{"id":1603,"date":"2020-12-07T18:46:34","date_gmt":"2020-12-07T18:46:34","guid":{"rendered":"https:\/\/lvboard.infostore.in.ua\/?p=1603"},"modified":"2020-12-07T18:46:34","modified_gmt":"2020-12-07T18:46:34","slug":"5-smart-tools-to-boost-your-digital-marketing-in-2021","status":"publish","type":"post","link":"https:\/\/lvboard.infostore.in.ua\/?p=1603","title":{"rendered":"5 Smart Tools to Boost Your Digital Marketing in 2021"},"content":{"rendered":"\n

With 2020, and its various challenges, now almost behind us, it\u2019s high time that we start thinking about 2021, and how to optimize your marketing approach for the year ahead.<\/p>\n\n\n\n\n\n\n\n

One of the main reasons that I love our industry so much is that we have so many creative developers and entrepreneurs that keep coming up with new tools. The amount of innovation in digital marketing is astounding, and you get to experiment with new tools and processes every year.<\/p>\n\n\n\n

And you probably should experiment, if you want to stay ahead of competition. In our industry, innovation and creativity always win over big budgets.<\/p>\n\n\n\n

With that in mind, here are five innovative tools that you can try next year:<\/p>\n\n\n\n

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2021 Predictions & Trends in Digital Advertising<\/a><\/p>\n\n\n\n

Discover the top trends in consumer behavior and technological advances that will be driving marketing strategies in ’21.Learn more<\/a><\/p>\n\n\n\n

1. Lightricks Beatleap<\/strong>: Create Beautiful Social Media Videos<\/h3>\n\n\n\n

Visual content is key in social media marketing, with every brand now posting a combination of colorful images and videos to keep their feed fresh and engaging.<\/p>\n\n\n\n

But if everybody\u2019s doing it, how can you stand out from the crowd and get your brand seen?<\/p>\n\n\n\n

Try some new and innovative apps.<\/p>\n\n\n\n

Beatleap<\/a> was launched this year, so it’s something new to play with. The app offers a new approach to video creation – using audio to create video content.<\/p>\n\n\n\n

Beatleap enables you to create and edit videos by automatically matching songs with your video clips in seconds. Add your footage, select your music, then add effects, and the app will create an amazing clip that syncs perfectly to the cadence of the music. It\u2019s perfect for TikTok, but you can use it for any social platform.<\/p>\n\n\n\n

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Beatleap uses artificial intelligence to help you speed up the video creation process, while still enabling you to create something professional and awesome.<\/p>\n\n\n\n

The app includes 1,000 professional songs to sync with your videos.<\/p>\n\n\n\n

2. VennGage<\/strong>: Create a Brand Kit<\/h3>\n\n\n\n

Do you know what most brands are missing these days? Visual consistency.<\/p>\n\n\n\n

Most brands just publish visual content without ever giving it a second thought, yet the power of building visual associations should not be underestimated. People\u2019s minds are visual – we forget names but we remember colors and visual concepts.<\/p>\n\n\n\n

That\u2019s why maintaining a consistent visual identity (colors, logo elements, fonts, etc.) is so important in establishing and building a recognizable presence.<\/p>\n\n\n\n

Venngage<\/a> has a \u201cBrand Kit<\/a>\u201d feature which saves all of your brand identity elements, and ensures that your content and visual creators use the same color scheme and visual identity elements in their work.<\/p>\n\n\n\n

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3. SentiOne<\/strong>: AI-Powered Social Listening<\/h3>\n\n\n\n

I\u2019ve always been a huge advocate of social media listening, and I\u2019ve always said that it\u2019s so much more than just spotting and helping unhappy customers. It’s amazing to finally find a brand that\u2019s with me on that.<\/p>\n\n\n\n

SentiOne<\/a> uses artificial intelligence to take social listening to a whole new level – the tool helps you:<\/p>\n\n\n\n