{"id":1619,"date":"2021-01-21T18:19:50","date_gmt":"2021-01-21T18:19:50","guid":{"rendered":"https:\/\/lvboard.infostore.in.ua\/?p=1619"},"modified":"2021-01-21T18:19:50","modified_gmt":"2021-01-21T18:19:50","slug":"pinterest-shares-new-marketing-guides-for-restaurants-and-streaming-services-in-2021","status":"publish","type":"post","link":"https:\/\/lvboard.infostore.in.ua\/?p=1619","title":{"rendered":"Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021"},"content":{"rendered":"\n<p>Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play &#8211; really, how we do everything.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Two business sectors specifically impacted by the pandemic have been hospitality &#8211; and restaurants specifically &#8211; and home entertainment. Restaurants have had to quickly pivot to put more focus on home delivery options, while home entertainment has become a much bigger focus, with all of our regular, out of the home options off the cards.<\/p>\n\n\n\n<p>That&#8217;s lead to some major habitual changes in how we use these services, which could have long-lasting impacts. And even if we do get to a stage where things can revert to some level of normal, that still won&#8217;t happen for some time &#8211; which is why this week, Pinterest has published two new guides, one for&nbsp;<a href=\"https:\/\/assets.ctfassets.net\/h67z7i6sbjau\/7jA7KTbrfuqfV0pTm57xMc\/c88bda2279ae892a9d8e7f0423135a0d\/Pinterest_Restaurants_Off_Premises_Planning_Guide_2021.pdf?utm_campaign=247d0a&amp;utm_medium=2023&amp;utm_source=31\">restaurants<\/a>&nbsp;and one for&nbsp;<a href=\"https:\/\/assets.ctfassets.net\/h67z7i6sbjau\/2LFpnbJ6KS6Uj6BtKxvHSS\/8654cbd859cebc424a04e1c854e5773d\/Pinterest_Entertainment_FINAL_spreads.pdf?utm_campaign=758369&amp;utm_medium=2023&amp;utm_source=31\">streaming services<\/a>, which outline how these businesses can plan their Pin marketing efforts for the year ahead.<\/p>\n\n\n\n<p>And they include a heap of helpful notes, including insights into Pinterest audience trends and traits to assist in campaign planning:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/Pin_guides2.png\" alt=\"Pinterest restaurant guide\"\/><\/figure>\n\n\n\n<p>There are also trend projections to better map the way forward:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/Pin_guides3.png\" alt=\"Pinterest streaming guide\"\/><\/figure>\n\n\n\n<p>And more in-depth data on specific usage trends:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/Pin_guides6.png\" alt=\"Pinterst streaming guide\"\/><\/figure>\n\n\n\n<p>And while the insights are relative to these specific sectors, they also point to broader usage trends, which could help in planning for other sectors:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/Pin_guides7.png\" alt=\"Pinterest restaurant marketing \"\/><\/figure>\n\n\n\n<p>There are also planning guides:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/Pin_guides8.png\" alt=\"Pinterest restaurant marketing guide\"\/><\/figure>\n\n\n\n<p>And overviews of the platform&#8217;s ad options and tools:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/Pin_guides5.png\" alt=\"Pinterest marketing guide\"\/><\/figure>\n\n\n\n<p>As noted, even if you don&#8217;t operate in these sectors, if you&#8217;re interested in Pinterest marketing, there are some interesting notes and pointers which may relate to your approach.<\/p>\n\n\n\n<p>You can download Pinterest&#8217;s planning guide for streaming services&nbsp;<a href=\"https:\/\/assets.ctfassets.net\/h67z7i6sbjau\/2LFpnbJ6KS6Uj6BtKxvHSS\/8654cbd859cebc424a04e1c854e5773d\/Pinterest_Entertainment_FINAL_spreads.pdf?utm_campaign=758369&amp;utm_medium=2023&amp;utm_source=31\">here<\/a>, and its off-premises planning guide for restaurants&nbsp;<a href=\"https:\/\/assets.ctfassets.net\/h67z7i6sbjau\/7jA7KTbrfuqfV0pTm57xMc\/c88bda2279ae892a9d8e7f0423135a0d\/Pinterest_Restaurants_Off_Premises_Planning_Guide_2021.pdf?utm_campaign=247d0a&amp;utm_medium=2023&amp;utm_source=31\">here<\/a>. Worth a look if you&#8217;re considering Pinterest in your 2021 strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play &#8211; really, how we do everything.&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[66],"_links":{"self":[{"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/1619"}],"collection":[{"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1619"}],"version-history":[{"count":1,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/1619\/revisions"}],"predecessor-version":[{"id":1620,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/1619\/revisions\/1620"}],"wp:attachment":[{"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lvboard.infostore.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}