<\/a><\/p>\n\n\n\n Lefty\u2019s<\/a> sells office supplies, gifts, gardening tools, kitchen items, and a variety of other products for left-handed folks.<\/p>\n\n\n\n Left-handed people make up an estimated 10% of the population<\/a>.<\/p>\n\n\n\n Lefty\u2019s started life as a physical store in San Francisco in 1978. According to their website, this was the first physical store in the US to specialize in products for left-handers. The brand now also sells products nationwide through its online store.<\/p>\n\n\n\n Lefty\u2019s is a well-established brand that almost certainly generates plenty of sales through word of mouth, but they\u2019re also making an effort to attract customers from Google. Their website currently ranks high for many relevant searches, including:<\/p>\n\n\n\n Currently, the site receives an estimated 10.8K monthly organic visits from Google. 93% of this traffic comes from the US, which is their primary target market:<\/p>\n\n\n\n However, Lefty\u2019s doesn\u2019t only rely on organic search. They\u2019re also utilizing PPC ads and bidding on terms like \u201cleft hand spiral notebook,\u201d \u201cnotebooks for lefties\u201d,\u201d \u201cleft handed journal,\u201d and many more: A few of the 59 keywords the brand is bidding on in paid search.<\/a><\/p>\n\n\n\n Nomad List<\/a> helps digital nomads find the best places to live, work and travel. It scores 1,350+ cities in almost 200 countries on data points like the cost of living, temperature, safety, and internet speed.<\/p>\n\n\n\n In 2020, 10.9 million Americans classed themselves as digital nomads<\/a> (an increase of 49% since 2019). This is roughly 5.5% of the US adult population.<\/p>\n\n\n\n Nomad List began life in 2014 with data for just 25 cities. Its founder, Pieter Levels, then launched version 2.0 in 2015 with data for 500+ cities.<\/p>\n\n\n\n Nomad List\u2019s popularity exploded after it became one of the most upvoted products on Product Hunt in 2015<\/a>. It\u2019s now pretty much a household name among digital nomads. It was even a recommended resource in the \/r\/digitalnomad subreddit (1.2M members) until July 2021.<\/p>\n\n\n\n That said, Reddit isn\u2019t the only place recommending Nomad List. It has backlinks from roughly 7K websites, which likely send it some decent referral traffic.<\/p>\n\n\n\n Nomad List also attracts thousands of monthly visits from organic search. Much of this traffic comes from people searching in Google for the site itself, but the site also gets a fair amount of traffic from searches like:<\/p>\n\n\n\n This is because the website has hundreds of pages listing the best places to live in various locations.<\/a><\/p>\n\n\n\n The Modest Man<\/a> is a fashion blog aimed at helping short men to \u201cdress better\u201d and \u201cfeel more confident.\u201d It\u2019s specifically targeted at men under 5\u20198\u201d (177cm).<\/p>\n\n\n\n There are roughly 101M adult men in the US<\/a> (the website\u2019s primary target market), and 34% of them are under 5\u20328\u2033. If half of these men care deeply about fashion (it\u2019s almost certainly less), that gives the website a target market of 17M\u2014roughly 0.2% of the global population.<\/p>\n\n\n\n Brock McGoff (5\u20196\u201d) started The Modest Man in 2011 to help short men \u201cdress for the occasion and always look [their] best.\u201d<\/p>\n\n\n\n The Modest Man makes most of its money from ads and affiliate commissions, so it doesn\u2019t have \u201ccustomers\u201d in the traditional sense. It simply needs to attract a consistent stream of targeted traffic to monetized content.<\/p>\n\n\n\n Judging by the site\u2019s content and its organic traffic estimations in Ahrefs\u2019 Site Explorer<\/a>, organic search is likely the biggest driver of traffic. It currently gets an estimated 104,000 organic visits per month.<\/p>\n\n\n\n Much of this organic traffic goes to reviews and \u201cbest of\u201d lists\u2014both which are heavily-monetized with affiliate offers.<\/p>\n\n\n\n For example, take a look at this list of the best slim wallets for men:<\/p>\n\n\n\n Each of the recommended wallets has a \u201ccheck price\u201d button, which is an affiliate link that takes you to the retailer\u2019s website.<\/p>\n\n\n\n As prices for the recommended wallets range from $19 to $145, and some retailers offer up to 10% commission, Brock makes up to $14.50 each time someone buys a product through one of these links (assuming his commissions are the same as everyone elses, which may not be true).<\/a><\/p>\n\n\n\n TomBoyX<\/a> is a gender-and-size-inclusive fashion brand with a focus on lingerie.<\/p>\n\n\n\n 5.6% of US adults identify as LGBTQ, according to a recent poll<\/a>. That\u2019s roughly 18 million adults.SIDENOTE. TomBoyX doesn\u2019t cater solely to the LGBTQ community. In a recent Forbes interview<\/a>, Fran Dunaway, CEO and Co-founder of TomBoyX, said that the company makes underwear for \u201cpeople the industry has long ignored [such as] those in the LGBTQ community, plus size and people that work in the trades.\u201d <\/p>\n\n\n\n Founded in 2013 by Fran Dunaway and Naomi Gonzalez, TomBoyX began life after Dunaway struggled to find a shirt she liked and realized there wasn\u2019t much choice for women seeking masculine-style clothing.<\/p>\n\n\n\n TomBoyX attracted its first customers via Kickstarter in 2013, where it raised 101% of its $75,000 goal from 665 backers<\/a>.<\/p>\n\n\n\n From there, the brand went on to attract press coverage on niche blogs and, more recently, national publications like Forbes<\/em>, Inc<\/em>, Cosmopolitan<\/em>, Vogue<\/em>, and The New York Times<\/em>. In fact, the brand\u2019s press page currently lists 243 mentions, while Ahrefs\u2019 Content Explorer<\/a>\u2014our searchable database of billions of web pages\u2014finds TomBoyX mentioned on over 2,200 websites:<\/p>\n\n\n\n TomBoyX also gets an estimated 48.2K monthly visits from organic search, most of which goes to their homepage and ecommerce category pages:<\/p>\n\n\n\n Then there\u2019s the brand\u2019s ambassador program<\/a> where they partner with Instagram influencers with 10K-100K followers (i.e., micro-influencers<\/a>).<\/a><\/p>\n\n\n\n Bee\u2019s Wrap<\/a> is a plastic-free alternative to plastic food wrap. It\u2019s made from organic cotton and coated with sustainably-sourced beeswax.<\/p>\n\n\n\n This is such a niche product that it\u2019s hard to find market size statistics. It really only appeals to foodies committed to a zero-waste and plastic-free lifestyle\u2014which is almost certainly not a huge amount of people.<\/p>\n\n\n\n Bee\u2019s Wrap started life in 2012 with founder Sarah Kaeck looking for ways to store food in a more sustainable way. After struggling to find a good way to store bread and keep it fresh, she began experimenting with waxing fabric with beeswax, resin, and jojoba oil. She kept at it until she found a formula that worked.<\/p>\n\n\n\n Bee\u2019s Wrap gets an estimated 10.9K monthly website visits from organic search, although more than half of that comes from branded searches (i.e., people searching for the brand itself):<\/p>\n\n\n\n Most of the rest of its organic traffic comes from focused product-related searches like:<\/p>\n\n\n\n Bee\u2019s Wrap ranks in the top 3 in the US for all of these queries:<\/p>\n\n\n\n Bee\u2019s Wrap also makes use of paid search to attract targeted traffic, and currently bids on an estimated 82 keywords including: \u201creusable cling wrap,\u201d \u201cwax wraps,\u201d and \u201cwax bags.\u201d<\/p>\n\n\n\n But search isn\u2019t the primary way Bee\u2019s Wrap attracts customers\u2026<\/p>\n\n\n\n This press release states<\/a> that the company also sells its products \u201cthrough 3,000+ retail locations across the US and ecommerce channels and reaches over 40 countries across the world.\u201d<\/a><\/p>\n\n\n\n Divvies<\/a> sells vegan and nut-free cookies, popcorn, and cookie sandwiches in the US.<\/p>\n\n\n\n Divvies targets two main markets: those with nut allergies and vegans. In the US, an estimated 10M people (3% of the population) have nut allergies<\/a> while an estimated 3% are vegan<\/a>. That\u2019s 6% of the US population if we assume no overlap, which is roughly 19.7M Americans.<\/p>\n\n\n\n Founders Mark and Lori Sandler\u2019s youngest son was born with severe food allergies, so Lori began baking nut, egg and dairy free treats for him. The couple then founded Divvies in 2005 to make their vegan and nut-free snacks available to more people.<\/p>\n\n\n\n Unlike most of the other niche businesses on this list, Divvies doesn\u2019t appear to drive much business from search. They get an estimated 1K monthly visits from organic search and haven\u2019t driven traffic from paid search since 2018.<\/p>\n\n\n\n Plus, most of their organic visits come from branded searches\u2014with the term \u201cdivvies\u201d getting an estimated 1K monthly searches in the US:<\/p>\n\n\n\n It\u2019s clear from this that Divvies has built some brand awareness, likely because their products are available nationwide at Whole Foods Market<\/em>, Amazon Fresh<\/em>, Wegmans<\/em>, and other retailers. Many of the people searching for \u201cdivvies\u201d each month probably first encounter the brand at a local retailer, and are now looking to buy their products directly online.<\/a><\/p>\n\n\n\n Ahrefs<\/a> is an all-in-one SEO toolset that helps people to rank higher in search engines and get more organic traffic to their websites.<\/p>\n\n\n\n If we assume that every website owner (~200M people<\/a>) cares about SEO, then that\u2019s roughly 2.5% of the global population.<\/p>\n\n\n\n Dmitry Gerasimenko started Ahrefs in 2011 as a paid service based on a backlink index. This remains a key part of our product and the index now contains hundreds of billions of pages and trillions of backlinks.<\/p>\n\n\n\n Word of mouth is our biggest driver of customers, which is fueled by our content marketing efforts. This largely involves creating content about the problems that people are searching for, and showcasing how Ahrefs can help solve those problems.<\/p>\n\n\n\n For example, we have a guide that explains how to do keyword research<\/a> with the help of Ahrefs\u2019 Keywords Explorer<\/a>. It ranks high in Google for keywords like \u201chow to do keyword research,\u201d which gets an estimated 1,300 monthly searches in the US:<\/p>\n\n\n\n As a result, it gets thousands of visits from organic search every month:<\/p>\n\n\n\n1. Lefty\u2019s (niche market: left-handed people)<\/h2>\n\n\n\n
How big is this niche market?<\/h3>\n\n\n\n
How did the brand start?<\/h3>\n\n\n\n
How does the brand attract customers?<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/1-leftys-organic-keywords.png\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/2-leftys-organic-traffic.jpg\")
<\/figure>\n\n\n\n![](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/3-leftys-paid-keywords.png\")
<\/p>\n\n\n\n2. Nomad List (niche market: digital nomads)<\/h2>\n\n\n\n
How big is this niche market?<\/h3>\n\n\n\n
How did the brand start?<\/h3>\n\n\n\n
How does the brand attract customers?<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/4-nomadlist-backlinks.png\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/5-nomadlist-organic-keywords.jpg\")
<\/figure>\n\n\n\n3. The Modest Man (niche market: short men)<\/h2>\n\n\n\n
How big is this niche market?<\/h3>\n\n\n\n
How did the brand start?<\/h3>\n\n\n\n
How does the brand attract customers?<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/6-modest-man.png\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/7-modest-man-post.png\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/8-modest-man-affiliate.png\")
<\/figure>\n\n\n\n4. TomBoyX (niche market: LGBTQ+ community)<\/h2>\n\n\n\n
How big is this niche market?<\/h3>\n\n\n\n
How did the brand start?<\/h3>\n\n\n\n
How does the brand attract customers?<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/9-tomboyx-content-explorer.jpg\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/10-tomboyx.png\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/11-tomboyx-top-pages.png\")
<\/figure>\n\n\n\n5. Bee\u2019s Wrap (niche market: sustainable foodies)<\/h2>\n\n\n\n
How big is this niche market?<\/h3>\n\n\n\n
How did the brand start?<\/h3>\n\n\n\n
How does the brand attract customers?<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/12-bees-wrap.png\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/13-bees-wrap-organic-keywords.png\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/14-bees-wrap-paid-keywords.png\")
<\/figure>\n\n\n\n6. Divvies (niche market: vegans and people with nut allergies)<\/h2>\n\n\n\n
How big is this niche market?<\/h3>\n\n\n\n
How did the brand start?<\/h3>\n\n\n\n
How does the brand attract customers?<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/15-divvies.png\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/16-divvies-ppc.png\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/17-divvies-keywords-explorer.png\")
<\/figure>\n\n\n\n7. Ahrefs (niche market: website owners)<\/h2>\n\n\n\n
How big is the niche market?<\/h3>\n\n\n\n
How did the brand start?<\/h3>\n\n\n\n
How does the brand attract customers?<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/18-ahrefs-keywords-explorer.png\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/19-keyword-research-organic-traffic.png\")
<\/figure>\n\n\n\n
![\"\"\/](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/20-ahrefs-youtube-analytics.png\")
<\/figure>\n\n\n\n