Given this, you need to ensure that the information about your company is both up-to-date and accurate.<\/p>\n\n\n\n
Add your company\u2019s website URL, phone number, and information using the various fields available. <\/p>\n\n\n\n All company pages and profiles are given a standard-issue LinkedIn \nURL, but you can also create a customized link for both – and it’s worth\n doing.<\/p>\n\n\n\n This can be a great way to spruce up your LinkedIn presence. Making the change is easy and just takes a few clicks. <\/p>\n\n\n\n There are a few LinkedIn policies<\/a>\n to keep in mind if you decide to change your public URL. You can only \nchange the link once every thirty days, for example, and any dropped \nURLs may be made available for others to claim after 365 days (this \nabandonment rule doesn\u2019t apply to your primary URL which contains your \nprofile\u2019s unique identification number.)<\/p>\n\n\n\n Also, don\u2019t be concerned about losing traffic that might be directed \nto your old URL – creating a vanity URL for your page won\u2019t deactivate your main one<\/a>. <\/p>\n\n\n\n The specialties section of your company\u2019s LinkedIn page presents an \nopportunity to communicate your business\u2019s core strengths in an easily \nscannable format.<\/p>\n\n\n\n The specialties you list on your LinkedIn page are also searchable, so use the specialties section to add the keywords<\/a>\n that will help LinkedIn direct the right traffic to your page. You can \nchange or add specialties to your page by selecting the ‘Overview’ tab \nin edit mode. <\/p>\n\n\n\n If you haven’t updated your profile\u2019s background image, this is opportunity you’re missing.<\/p>\n\n\n\n It\u2019s your place, make it your own. Customize your company page by \nadding a quality image of your logo, and a distinctive banner or cover \nphoto. <\/p>\n\n\n\n Get creative – you can even incorporate a CTA<\/a> into your banner image to further engage visitors. <\/p>\n\n\n\n Appearing immediately under your company\u2019s name, your page headline \nis prime real estate when it comes to communicating your brand message. \nFor both personal and company profile pages, your headline needs to grab\n readers\u2019 attention, and make them want to stick around. <\/p>\n\n\n\n Get social media news like this in your inbox daily. Subscribe to Social Media Today:\n\n\nEmail:\n\n\n\n\n\n\n\n\n\n<\/p>\n\n\n\n By signing up you agree to our privacy policy<\/a>. You can opt out anytime.<\/p>\n\n\n\n LinkedIn profile headlines are limited to 120 characters so you may \nhave to be creative when crafting one for your company. Once you\u2019ve \nchosen your copy, you should also test its appearance using a mobile device<\/a> to make sure it looks the way you planned. <\/p>\n\n\n\n Because web searchers may find your LinkedIn page when researching \nyour brand via Google, you should consider your LinkedIn company page as\n a central location where people can learn more about what your organization does<\/a>. <\/p>\n\n\n\n Create both an overview and accompanying page content which tells \nyour business\u2019s story in a compelling way – paying particular attention \nto the first few lines of your company\u2019s overview as this is the content\n that will be visible to users across devices.<\/p>\n\n\n\n And again, to improve your page\u2019s search visibility, include relevant keywords<\/a>. <\/p>\n\n\n\n Once you have a company page, you can also create Showcase Pages \nwhich highlight different aspects of your brand or company culture. You \ncan use these specialty pages to curate content on a single topic, \ncreate a learning center, promote a new product or even highlight your \nteam\u2019s accomplishments. <\/p>\n\n\n\n Creating this type of niche content is another way to help your company get discovered<\/a>. <\/p>\n\n\n\n LinkedIn groups are another engagement tool available to companies \nand individuals on the platform. When LinkedIn members join a group, \nthey become visible to other people in that group<\/a>. This enables them to bypass LInkedIn\u2019s limitations on seeing people outside their network. <\/p>\n\n\n\n If your business owns a group, or your team members are active in a \ngroup owned by someone else, you can use the ‘Featured Groups’ section \nof your business profile to let other LinkedIn members know where they \ncan connect with your people. <\/p>\n\n\n\n A recent addition to LinkedIn\u2019s lineup of features for entities is \nthe ability to follow topic-based communities on the platform.<\/p>\n\n\n\n Each business can choose up to three communities by selecting the relevant hashtags. <\/p>\n\n\n\n Selecting communities to follow enables your company to view and \ncomment on updates bearing the related hashtag, while LinkedIn will send\n you notifications when a topic is trending in your community so you can\n join the conversation. <\/p>\n\n\n\n And while you can only select three communities to join, you can \nchange your selections at any time. Try out a few to see which hashtag \ncategories work best for you. <\/p>\n\n\n\n As noted, LinkedIn is always adding features, and has been doing so at a faster pace than ever in the past few months.<\/p>\n\n\n\n For example, one, short-lived feature the platform tested earlier this year allowed company page admins to \u201cgrow your page audience<\/a>\u201d by inviting personal connections to follow their company LinkedIn page. <\/p>\n\n\n\n Understandably, the feature was removed – but while this feature came\n and went in a flash, it’s worth keeping an eye out for similar \nexperiments as LinkedIn continues to search for ways to support \ncompany-level engagement. <\/p>\n\n\n\n![\"\"\/](\"https:\/\/lh6.googleusercontent.com\/9KS1c1ZXn5ya2zmicvHVxrY9fP91ZsnkttdmS3Jxp1F2f3GkVXLbDe5iyVkJJ1eeumGFtfHgRz6qhXUYG6IysmwN32tlzXvUmHt_cnNTxibzc3TybTA3ILYvnG-ZNqh50n0TlcrW\")
2. Personalize your LinkedIn Page URL <\/h3>\n\n\n\n
![\"Editing](\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/editing_linkedin_url.png\")
<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/lh3.googleusercontent.com\/bXO-K5a24dIQ_Z2rnzp8t0af4KkKuaK1_p9_9Nnckm0vGVBCylqyEATZscQJOs5g4eaScPiZ99G5IULHYSO13s9JZXAVTn81tEOHwzXrgG2eM468F3rIWoXWNQX1yvUTxkzvCHC-\")
3. Serve up some specialties to feed LinkedIn\u2019s algorithm<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/GdJliyiPjiaiercv1Xm1NMLKNJIShuNuv9b8ajIWBE48Y7hxb9dproUnQ6XryRcJ1vsUA47FoZ_YW-hnpzWPzWKsQtIW2-tS9bF_JySji9cwIBmVWAKq1hy1PsPBvy8qaktELRr3\")
4. Update your images<\/h3>\n\n\n\n
5. Make every character count in your headline<\/h3>\n\n\n\n
6. Optimize your page content for both humans and search<\/h3>\n\n\n\n
7. Appeal to market segments with Showcase Pages<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/AIra_ybuSv3UKSlWsppFqqBZOc51Hiy-oS97J3JpvBnx_lAl89AN7QKxkt15jQxEBvduCdzeAXvxsTqz1TDlBYaAQAJ67fCMU4cy5QDT9vPp6LEt5LP2FuWUxZ2ipJYUUQhfP_qz\")
8. Give your favorite groups a spotlight<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/9_M_bNPapnLnDyDfI5GhN_HLHSaFVR_Qbdvl4NaPr9PvRY2tm2pEojXDGbF_fCa8IszMEWBAW1NZDBr0HWvUgWkyGPKqeY4SFnW3T6LQY5NXBIOwzYCUVG9vqQ5BkcYiyZHCNSxj\")
9. Engage as a company by joining communities <\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/p83N01BgI1HjzyzCFQ8gCH1Gm7a9pDGWVCuGzTqcA1u-tvTwJChBEEJJsBqlRsqI4b8p8772ug3V4h9BLeaF209lWmRNie5ndqlc3ulj5JZZRxov2YvjQ7mCdT0neNNjF4un7Lcg\")
![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/suK6fdjpT2hUUJt15giACcNbqgXmao1cjC_nI976wvuqIO_SbaGIHdAFNTr8-GqgZ2Y9MiXQ9PfLOVSHphD4TeLo_IHdZsKpCijn8X4_krvFJgcFB4VCR7CgF4CWn26T2YuFLywR\")
10. Be on the lookout for new features<\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/ADa4uDYvd2hbqD49VlfkLuKNzkfDW0uLTk1eh3croxJP4J4aoA-AKefKZ7eHHStTKvYvBuvDRYYGX47zWwibiLcTL3yT_8UPkrnFc_rIHPD1TfORfK6OwJ81OooZ7ilxTO52jAI8\")
Ready, set, engage<\/h3>\n\n\n\n