LinkedIn can be a great channel to build your personal brand, and even establish yourself as an influential thought leader within your niche. But in order to maximize the benefits of the platform, you need to understand how it works, what generates best response, and how you can utilize its various tools to optimal effect.
Продовжити читання “10 Tips to Boost Your LinkedIn Presence in 2021”Автор: avtor
Минус-слова для контекстной рекламы
Упала задача по сбору семантики? Звонят с рекламы, а просят то, что вы не продаете?
В этой статье мы понятным языком расскажем о минус-словах и разберем нюансы работы с ними. Готовые списки минус-слов тоже дадим.
Google’s Adding New Contextual Data Panels to All Search Results to Inform Users of Site Info
Google’s looking to help users get a better understanding of the websites displayed in its search results by adding new informational panels accessible on all listed site matches in SERPs.
Продовжити читання “Google’s Adding New Contextual Data Panels to All Search Results to Inform Users of Site Info”Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns
Every year, Twitter publishes a downloadable events calendar to assist marketers in planning for all the key dates in the months ahead.
Продовжити читання “Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns”Website Structure: How to Build Your SEO Foundation
Website structure is how your site is organized and webpages interlinked. Having a logical site structure helps visitors and search engines easily find and navigate content while improving conversions and supporting your SEO efforts.
Продовжити читання “Website Structure: How to Build Your SEO Foundation”Кейс интернет-магазина Beautydiscount
Интернет-магазин косметики и парфюмерии Beautydiscount.ru обратился в ZV.Digital с задачей увеличить трафик на сайт, повысить продажи и достичь KPI по ДРР 14%.
Продовжити читання “Кейс интернет-магазина Beautydiscount”Google анонсировал новые технологии для работы с рекламой вместо сторонних cookie
Команда Google рассказала о новых инструментах для защиты конфиденциальности и личных данных пользователей, разработанных в рамках проекта Privacy Sandbox.
Продовжити читання “Google анонсировал новые технологии для работы с рекламой вместо сторонних cookie”Angular and SOLID principles
My experience as a Software engineer taught me that a Startup product grows and develops every day. This means that the codebase as well, it’s inevitable.
If you don’t architect your codebase in a way that can allow changes, later on, you will pay an expensive price!
In software engineering, making things work the first time is always easy. But, what if you want to add new functionalities to an existing code? Making iterations on an existing basis can be difficult to do without introducing bugs. This becomes even more of an issue when many developers are working on the same project. If the project team doesn’t agree on strong software architecture to start with, your codebase can and will become messy. If you don’t have a set of predefined rules, your team will reach a point of no return. A point where maintaining the functionality of the whole application becomes difficult, not to say impossible. Especially, if you don’t have the practice to write tests… but this is another topic.
Turns out, I got tired of being afraid to change or add a piece of code without breaking everything. I realized something needed to change and I started to learn software design, particularly SOLID principles.
Google Ads Script: Выгрузка низкочастотных поисковых запросов Google Ads
После того как из Google Ads исключили данные о низкочастотных запросах, возникли проблема с поиском новых ключевых и минус-слов. Этот скрипт частично решает это выгрузкой запросов из Google Analytics.
Продовжити читання “Google Ads Script: Выгрузка низкочастотных поисковых запросов Google Ads”Content Marketing: A Comprehensive Guide For 2021
Content marketing helps you attract, engage, convert, and retain customers you may not reach otherwise. And it’s never been more popular—if you’re not doing it, chances are your competitors already are
Продовжити читання “Content Marketing: A Comprehensive Guide For 2021”